BRAND STORY

WHEN®

TIMELESS, INTELLIGENT SKINCARE

WHEN® was created by Jin Han Lee, a Korean healthcare specialist who wanted to bring the high-quality skincare treatments from dermatologist clinics and spas to fit the busy lifestyles of modern women who may not have the ‘time’ to afford such luxuries.

To do so, he brought together a group of skincare specialists with the same concerns: a dermatologist who studies cell restoration and anti-aging, a biologist with patented bio-technology and clinical data accumulated over a decade developing nature-based anti-pollution ingredients, and a botanist who focuses on the therapeutic effects of herbs and plant extracts. He wanted to combine the expertise of these R&D specialists with best proven materials and methods such as the bio-cellulose sheet mask to provide effective yet gentle skincare treatments to today’s active women with multiple roles and responsibilities.

Mini Spa by Skin-Intelligence

The result: simple, intelligent skincare that nourishes from the deepest level of the skin using natural moisturizing factors and protecting nutrients with results that you can see almost instantly – every time, everywhere, whenever your skin needs a ‘Mini Spa by Skin-Intelligence’ experience.

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